Simona Straton is a business counselor and she describes herself as a ferment of growth for her clients’ businesses, from a holistic perspective. She puts her sound judgment and versatile expertise to work for established entrepreneurial businesses, as a lifetime vocation. She believes that her contribution is to bring positive change to businesses, to make them more aware of their assets, more resilient when faced to challenges, more efficient when judged in terms of results.

Her initial business specialization in digital transformation developed into an integrative approach, with a proven capacity to see through business challenges with clarity and to create shortcuts where business owners could see only a maze of hurdles.

She helps companies detect the sources of limitation for their growth with an external, objective and trained eye. Her credo can be distilled down into one simple formula: Inquisitiveness + Empathy = Business Growth.

She has 13 years experience, of which 8 years in a German-Romanian company specialized in publishing and business consultancy and since 2014 she started her own company. Among her achievements, it can be noted that she represented Romania at The International Business Consulting Convention 2018 in Lisbon. Within the “Entrepreneur Woman 2018” project organized by the Ministry for the Business, Commerce and Entrepreneurship, she obtained the maximum score, following which she went on an economic mission in France. Due to the international exposure, she was chosen as a representative of Romania in the trade mission in Portugal and Spain, being a opinion maker and a business developer.

Also she is the winner of `Global Woman National Awards 2019` and finalist for the Global Woman Awards, international competition in entrepreneur category. She represented Romania at Global Woman Summit 2019 in London, along with this countries: Sweden, Holland, France, Italy, Gemania, Belgium, Norway, Austria, Albania, Kosovo and USA (Los Angeles).

At the moment, she is running national and international projects around the world, where the results are real successes due to active involvement.